Testimonials

  • Mike Sullivan Testimonial
  • Butch Otey Testimonial
  • Scott Dickinson Testimonial

"The AIM system takes a certain amount of involvement from the top and you're going to want to invest in it to get the results that you expect. It's not something that you can throw to the showroom, add to the showroom, dictate, that it's suddenly being done. It takes involvement from the top to truly integrate. With that involvement, I can imagine how you would see instant results, and plan for the obvious future where our industry is going."

- Mike Sullivan, Owner of LA Car Guy Auto Group, Los Angeles CA

"Since launching our partnership with AIM, our closing ratio on internet business has doubled to over 16%, and our store has gone from #41 to #17 in national sales rank. Our ROI has gone up and our cost per sale has gone down. I know what is happening with every lead that comes into my store-I don’t need a Save-A-Deal meeting anymore. Most importantly, the AIM process gives me accurate, detailed and complete metrics that I can see real-time to gauge my progress and make corrections instantly-not wait until the end of the month to figure out what went wrong. It allows me to determine who on my staff is working leads properly and who isn’t. The numbers don’t lie.

AIM designed a process that uniquely measures the data your internet leads provide, and teaches you how to use that data to convert leads into sales. Bill is passionate about helping dealers stay ahead of the curve and grow their sales. He and his team are true partners in my business, and they have in turn made me a passionate believer in their product. AIM works hand in hand with my team every day. They don’t do a one week training course, hand out some books and DVDs, and check in with you twice a year to see how you’re doing. Having AIM on your side is like having extra managers on your showroom floor.

The AIM process is not an easy, quick fix that you can instantly learn, plug in, tell your managers “Make it so”, and see results. It is a process that starts on day one and continues to grow, improve and evolve. The highest level of management has to be involved every day. You have to monitor what your managers and salespeople are doing on a constant basis and hold each team member personally accountable for their adherence to the process. Bill and his team work with you every day and monitor what YOU are doing-it is a true partnership with one end goal: sell more cars and make more money. If you are willing to make this commitment to yourself and your team, I cannot imagine that you would not see instant results and amazing progress.

Bill and AIM are an exciting and effective company. They produce results now and they see where our business is heading in the future. The AIM process and partnership is a part of our store’s DNA. I can’t afford for it not to be.

Please feel free to call or email me if you would like to discuss Bill, AIM or the amazing results they are helping us achieve in our store."

- Butch Otey, GM of Lindsay Volkswagen of Dulles, Sterling VA

"We have been a partner with AIM this last year and they've been a great partner to have and I would recommend them to any dealership or auto group that doesn't feel they have full control of their Internet process, and the results and the outcome that they're looking for."

- Scott Dickinson, VP of Browning Auto Group,Los Angeles CA


Additional References

The Sullivan Group (LACarGuy.com)
Mr. Mike Sullivan (Owner)
(310) 531-9400

Browning Auto Group
Mr. Scott Dickinson (VP)
(714) 349-4493

Pacific Audi
Mr. Chris Prodromides (GM)
(800) 270-1450

Noarus Auto Group
Jamie Bishton (VP)
(310) 258-0920

Pacific VW
Rita Meimeyer (GM)
(310) 531-9400

McKenna European
Greg O'Connor (GM)
(562) 345-7100