Database marketing is the most effective and profitable tool that you have available to you today. All CRMs can analyze and interpret your customer data if you know how to access it and the data is being input correctly and consistently. Our team of CRM experts will help you access the data on the three primary lines of opportunities usually unmanaged in a dealership:
- Service Customer Opportunities
- Lease end opportunities
- In Equity Customers
Our dealership was challenged with a lack of inventory, and the team at AIM helped us find opportunities to acquire pre-owned vehicles from within our existing database.